Last week we talked some about the popularity of video content and the public’s growing demand for it. Up until recently, video was either consumer-oriented (as in piano-playing cats) or in the case of commercials, slickly and expensively produced by big advertisers. But now, Google and YouTube have announced that they are “helping every business ‘play big’ on YouTube” by making Google AdWords for video available to all. It parallels search advertising in many ways:
You ...
Tell the truth: How many hours have you spent watching video clips of clever cats, cute kids or the latest Funny or Die parody? We all do it, and we’re doing it more and more apparently. Would you believe that YouTube alone attracts a monthly global audience of 800 million (and growing) monthly visitors? Baljeet Singh, a group product manager at YouTube, likens putting video content on YouTube to “advertising in the SuperBowl,” and, he ...
Are daily deals good or bad for small business? The answer is a resounding MAYBE. It appears that for some small businesses in some situations, they could be. For others at other times, not so much.
Popular services like Groupon and LivingSocial have certainly received their share of criticism from businesses, small and other-wise—bad experiences, losses, bargain-hunters who don’t come back.
But—the analytics company Foresee found that daily deals can help establish customer loyalty. In fact, this ...
In the age of social media, online shopping and mobile commerce, it’s no surprise some people feel that brick-and-mortar retailers may soon become obsolete. However, these new technologies have recently been utilized to encourage shoppers to head back into stores.
WSL/Strategic Retail explains that a number of new mobile technologies, social media campaigns and shopping apps are hoping to use consumers’ behaviors and communication preferences to get them to shop at physical store locations. Retailers have ...
Mobile technology has and will continue to revolutionize the retail landscape. The advent of smartphones and tablet devices has allowed consumers to use mobile technology to research products, find deals via their location and even make banking transactions. While the importance of this from a consumer’s standpoint is obvious, retailers need to understand that this trend has enormous implications for pricing strategy, market competition, inventory decisions and customer service demands.
A recent survey of adult Americans ...
